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Trust: The holy grail of outsourcing relationships

by Julia Gordeeva

Buying custom software development services, especially for the first time, can be confusing and difficult. You may be unsure of exactly what you need, and you may feel the software supplier has the upper hand in negotiations. After all, they have done this before and know how to structure the relationship to their own advantage. You may fear that you won’t be aware of an imbalance until months down the road.

Unfortunately, trust cannot me meted out at the front-end of an outsourcing relationship. But you can mitigate your risks by:

  • Performing a thorough background check on the supplier;
  • Talking to other companies with successful outsourcing relationships for advice on avoiding pitfalls;
  • Establishing a trial period as well as short-term performance markers.

Why is trust so important?

Trust is the foundation for any successful relationship. In business, you must be able to trust a partner before handing over sensitive internal information. Early in the relationship you may want to hold to the Russian proverb, “trust, but verify.” Once you’ve both jumped a few hurdles, you can start building on the established order, creating greater and greater trust that permeates teams – wherever they are located.

Four-step approach to building trust


You’re not alone

Luckily, good software development suppliers seek trust relationships too. They recognize that their success is tied to your success. The faster than can deliver software that either saves you money or generates new sales, the faster they are likely to get more business from you. It’s a win/win for everyone.

Julia Gordeeva

Julia Gordeeva

Digital Marketing Director

At Coherent Solutions Julia works as a Digital Marketing Director and performs day-to-day management of digital search marketing campaigns, keeps pace with the changes in the SEM & SEO industries and trends to ensure compliance and efficiency with the latest guidelines and algorithms, manages tactical SEO initiatives including on-site optimizations, keyword analysis, content creation, link-building, site auditing and competitive analysis. In this job Julia has responsibility for the promotion of the Coherent Solutions brand including strategy, development, and implementation of various initiatives to increase the brand’s visibility and more clearly communicate our company’s value proposition to customers.

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