WEX Health turns to Coherent for product development capacity & process expertise in fast growth SaaS healthcare sector
Founded in 2005, WEX Health (formerly Evolution1) found its stride quickly in the white-hot healthcare industry, learning along the way that early success in any industry is not without its bumps and bruises.
The privately held company quickly captured the attention of the health benefits administration marketplace with innovative products that rode the crest of the hottest trend in health care— consumer-directed health plans such as Flexible Spending Accounts (FSA), Variable Employee Benefits Arrangements (VEBA) and Health Savings Accounts (HSA). By leveraging a hosted, software-as-a-service (SaaS) model, WEX Health empowers benefits administrators with its flexible, cost-effective OnDemand system to help manage the many complexities of these healthcare accounts.
As a startup, WEX Health got out of the gate fast but quickly learned they had limited resources to keep the new product pipeline flowing and to implement customer integrations. And in the highly competitive healthcare industry, where innovation and time-to-market is critical, the company knew they needed incremental resources quickly. What’s more, WEX Health was young, with immature software development processes, which drastically complicated the prospect of seeking software development outsourcing partners. Management realized they needed to augment their OnDemand platform with strategic capabilities such as the ability to support Health Savings Accounts, and both time and software development resources are in short supply. That’s when WEX Health turned to Coherent Solutions.
Peter Jobbagy, product executive for WEX Health, had enough previous experience with outsourcing to know it wouldn’t be easy. “Time zone differences, language issues, and cultural idiosyncracies make it difficult to utilize offshore development resources, and it’s hard to assess progress and overcome distributed development challenges,” Jobbagy notes. “Our lack of development processes further complicated matters, but as a young company, we needed the cost savings associated with utilizing global resources.”
WEX Health management knew they needed a different model and found it with Coherent Solutions, Inc. Coherent, a technology solutions and outsourcing company, has strong presence in both the U.S. and Europe and specializes in helping software companies save money and bring products and complex applications to market faster by leveraging an outsourced development capability. By building customized development teams consisting of client resources, U.S. Coherent resources, and well-integrated development resources in Minsk, Belarus, Coherent is able to overcome the challenges of utilizing traditional offshore vendors.
After meeting with Coherent executives and visiting Coherent’s operations in Minsk, Jobbagy knew he had found a model and partner he could believe in. In fact, early on in the relationship, the Coherent team took a set of draft requirements from WEX Health and played the leadership role in developing WEX Health’s new HSA product for the OnDemand platform.
Today the way in which WEX Health is utilizing Coherent continues to evolve. As WEX Health has grown, the backlog of customer-driven customizations has grown exponentially. Fulfilling these requests has become critical to maintaining satisfaction among existing customers and has taken on strategic importance to the company as an enabler to signing new large customers. To address this opportunity WEX Health has leveraged the flexibility of its relationship with Coherent by shifting Coherent’s focus to become the preferred partner for implementing these customizations. “We are very pleased with how our relationship has evolved with Coherent” Jobbagy says. “Process flexibility along with a customized blend of on-site and highly professional global talent—what could make more sense?” Clearly for healthcare industry pioneers like WEX Health, Coherent Solutions’ approach to software development outsourcing is just what the doctor ordered.