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#Business Analysis

How Salesforce analytics improves executive decision-making

What happens when organizations base decisions solely on what they’ve done in the past? Blockbuster happens. Instead of noticing a market trend towards digital and embracing it, they famously turned down Netflix’s offer to sell in its infancy. We all know which company is still around today. Making decisions based on past experience is all...

Business Analysis is all about ROI

To some readers it may seem counter-intuitive that adding a business analyst on an IT project development team will save money. But the numbers back up this claim. Business analysis pays for itself by helping sponsoring organization and the development team to focus on business value & appropriate goals throughout the project. The graph below...