#Salesforce

What happens when organizations base decisions solely on what they’ve done in the past? Blockbuster happens. Instead of noticing a market trend towards digital and embracing it, they famously turned down Netflix’s offer to sell in its infancy. We all know which company is still around today. Making decisions based on past experience is all...

Customers are the single most important asset of every business. Regardless of how good their product is, a business can’t survive without customers. But, customer relationships have gotten more complex with the rise of digital technology.  Today, companies with vast amounts of customer data, like Amazon and Google, are changing the nature of the company/client...

Imagine for a moment that you were in the room with Steve Wozniak and Steve Jobs as they worked on the Apple I computer. At the time, it may not have looked like much, but would you have had the vision to see what it could become? I don’t have to explain what would have...