Creativity reimagined: Is AI helping humans create more value?

By Vittesh Sahni
Senior Director of AI Solutions
at Coherent Solutions
Originally featured in LA Voice

The fear that AI will replace human creativity is fading. Future-focused companies promote the view that, when used wisely, AI doesn’t suppress imagination but instead amplifies it.

At Coherent Solutions, AI is a creative accelerator, not a substitute. By automating the repetitive, it frees teams to think bigger and push ideas further. For example, prompt engineering as a new creative literacy enables using algorithms not to mimic creativity but to enhance originality.

Vittesh Sahni, Sr. Director of AI Solutions, Coherent Solutions

AI is like scaffolding. It helps you build, but you still need to be the architect.

Lessons for teams embracing AI

• AI helps human employees create more.
• Learning to “talk” to AI is today’s must-have creative skill.
• People are still architects, and AI holds the scaffolding.
• When humans and machines work together, digital value multiplies.

As AI evolves, Coherent Solutions leads by example, proving that technology’s highest role is to elevate human potential to deliver digital value.

Read the original article by Sixteen Ramos at LA Voice.