A leading North American fitness company worked with Coherent Solutions to rebuild its prospect website on Adobe Experience Manager (AEM). The goal was to simplify updates, provide stronger editorial control, and connect the site with the client’s growing digital ecosystem. Working together, Coherent Solutions helped the client develop new components and internal tools, making content easier to manage and improving consistency for users.
Client: A leading North American fitness company with over 200 locations.
Industry: Fitness and Wellness
Challenge: Limited content management flexibility and inconsistent brand presentation across club sites.
Solution: AEM-based rebuild with modular components and data integrations.
Outcome: Easier content management and stronger digital engagement.
Coherent’s role: Collaborative partner for AEM development, data integration, and component design.
The client runs a network of around 200 fitness clubs across the U.S. and Canada. Its digital ecosystem is built around two platforms, one for members and another for prospects. This project centered on relaunching the prospect site as the company’s digital hub for memberships and club information. The site would act as the first point of contact for people who are new to the brand.