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Digital Fitness & Wellness Solutions

National franchise or high-velocity FitTech, growth requires agility, efficiency, and a relentless focus on customer value. We build digital fitness solutions that delight members at every touchpoint and create enterprise value so you can scale.

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0 %
of fitness operators say tech is a major barrier

(Promotion Vault, 2025)

Deals are getting bigger, apps are being overloaded, and competitors are growing faster. Old tech stacks can't keep up. That's why we created our Digital Value Creation framework - a stackable digital solutions approach to turn aspirational outcomes into practical, working tech.

The tech muscle behind digital fitness success

  • We develop AI solutions tailored to the digital fitness industry — churn prediction, personalized coaching, and recommendation engines that adapt to user data in real time. These AI capabilities power smarter digital fitness apps and platforms that keep users engaged longer.

    Explore our AI capabilities

  • Our teams deliver full-cycle engineering for digital fitness solutions — from native mobile apps to enterprise-grade platforms. Whether building a new fitness digital product or modernizing legacy software, we align tech with business goals and user expectations.

    Digital product engineering

  • We specialize in wearable and IoT integration for fitness digital services. From syncing sensor data across devices to creating real-time dashboards, we connect hardware and software into unified digital fitness experiences that feel effortless to the user.

  • Great design is core to successful digital fitness software. We focus on UX/UI and content that supports habit formation, social engagement, and results-based progress — especially for community-driven and hybrid models.

    UX & product design services

  • Digital fitness platforms need infrastructure that grows with demand. We build cloud-native systems, CI/CD pipelines, and DevOps practices that support global reach, fast iteration, and reliability at scale.

    Our DevOps & cloud practice

Your partner in building

smarter digital fitness products

 

We build the infrastructure, apps, and integrations that help fitness and wellness companies grow, evolve, and deliver lasting digital value. Whether you're a franchise, a connected platform, or a wellness innovator — our solutions meet you where you are, and scale where you're headed.

 Fitness clubs & franchises

Scaling member experience across locations is hard. Fragmented tech and outdated systems slow growth and hurt retention.

We deliver:

  • Omnichannel digital experience design

  • Member loyalty platform development

  • Custom mobile and web app delivery

  • Analytics and personalization engines

  • Scalable cloud-native infrastructure

  Connected fitness platforms

Consumers expect smart, integrated equipment — but development costs and tech complexity create delays and silos.

We deliver:

  • IoT & wearable integration

  • AI-driven content & coaching tools

  • Cross-platform app integration

  • Cloud infrastructure for connected devices

  • Data pipelines and usage analytics

  Digital-first fitness services

Retention is tough when personalization feels generic. User drop-off rises if experience isn’t intuitive or engaging.

We deliver:

  • AI-powered personalization engines

  • UX and mobile-first development for digital fitness products

  • Integration with wellness APIs and wearables

  • Cloud-native backend for performance and scale

  • Real-time progress tracking and insights

 Wellness & recovery services

Hybrid delivery and service consistency are hard to maintain without strong digital workflows.

We deliver:

  • Booking & scheduling platforms

  • CRM and engagement tools

  • Mobile app design for in-person + remote services

  • Loyalty systems for client retention

  • Custom dashboards for staff and location management

Digital Value Creation in the fitness & wellness industry


The fitness industry is primed for M&A consolidation, growth equity investment, and service expansion. 

Navigating milestone transitions like this in your business puts unique pressure on your teams to create value in every motion across every function. We develop digital solutions with value creation at the center, so our teams are aligned with your aspirational outcomes.

That's what we call Digital Value Creation.

Fewer players, bigger stakes.


As brands merge, tech systems collide. Fragmented data, duplicate platforms, and inconsistent member experiences slow integration.

We help unify digital ecosystems — standardizing platforms, centralizing data, and enabling seamless cross-brand member journeys through scalable cloud-native architecture.

Whether you’re building a consumer app or scaling multi-site ops, our Digital Value Creation framework adapts to what drives your growth. We align our Design, Data, Platform, Automation, and AI Fabric solutions to deliver what matters: member retention, reliable growth, and profitability.

Consumer fitness & digital experience

Today’s fitness experience is mobile, wearable, and personal. Users expect tech that feels seamless and motivating — yet staying engaged is harder than ever.

Common challenges
• High churn after initial app use
• Privacy concerns around sensitive health data
• Over-automation disconnects users from the human touch
• Fragmented experiences across platforms and devices
• Infrastructure gaps limit scaling for fast-growing apps

Our approach
• Mobile-first UX and retention-focused design
• Secure data architecture aligned with compliance needs
• Smart-human AI models that balance automation and empathy
• Integrations with wearables, gyms, and digital fitness platforms
• Scalable, cloud-native infrastructure for growth readiness.

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Business operations & digital infrastructure

Fitness businesses need to digitize at scale — without losing control. Growth through M&A, partnerships, and multi-site expansion demands unified, future-ready systems.

Common challenges
• Legacy systems slow down modernization
• Internal skill gaps in AI, mobile, and cloud development
• Rising complexity in data governance and security
• Proving ROI before adopting emerging tech
• Organizational resistance to digital workflows

Our approach
• End-to-end platform modernization and integration
• Cloud-native architecture designed for scale and security
• AI-enabled business analytics and personalization tools
• Partner ecosystem integration (Apple, Strava, etc.)
• Change-ready design and staff-facing enablement tools

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Let’s make digital work for you

 

No hype. Just the right digital tools for your model, your goals, your users. From apps to infrastructure, we help you turn complexity into progress.

"Digital transformation is a marathon, where engineering partners are akin to the client’s gear and support crew. Clients start with a goal and a plan, but as the miles stretch on, the path throws up unexpected challenges. Trust in the business partner becomes an asset that keeps them moving forward."

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Igor Epshteyn
President and CEO at Coherent Solutions

What our clients say

Don’t take our word for it. Hear how we help fitness brands solve real problems — and grow with confidence.

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"Now we’re fully operational and are running at peak velocity. As a result, we’ve been able to decrease the total cost of development while increasing velocity significantly. We’ve had a 300%–400% increase in output. Coherent Solutions is incredibly efficient, and their work is high-quality."

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VP Digital & Data, Fitness Franchise
Hampton, New Hampshire

"They were incredibly successful. We saw them deliver on everything that we set out to accomplish, specifically with speeding up the load times on the scoring database."

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James Bowman
Owner, Athletic Intelligence Measures LLC

"Project is ongoing and has been very successful. Always on time, and with great communication. I'm impressed by Coherent Solutions' wide and diverse capabilities for projects with core and unique skill set requirements."

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Jesse Braasch
SVP, Stack Sports

Proven value of digital fitness solutions


From fitness clubs to wearables — and everything in between. See how fitness and wellness brands solved complex challenges through focused, flexible digital solutions.

Frequently asked questions — Digital Fitness & FitTech

  • Digital Value Creation (DVC) is the strategic use of AI, software, and data to accelerate growth, boost retention, and enhance operational efficiency.
  • Not at all. Whether you're a startup, a boutique chain, or a franchise with multiple sites, DVC flexes to your goals, scale, and tech maturity.
  • We start by solving your business challenges — not by building features for feature's sake. Every solution is purposeful, value-oriented, and built around your goals.
    • Pilots or MVPs: Typically ready in 4–8 weeks.
    • Full-scale platforms: Usually go live within 3–6 months, depending on complexity.
  • Definitely. Our cloud-native, multi-tenant designs enable centralized control while supporting regional customization and rapid onboarding.
  • Yes. Our end-to-end, cross-functional teams cover everything from UX and mobile apps to AI, DevOps, and cloud infrastructure.
  • Yes. Our platforms support seamless integration with devices like Apple Watch, Strava, fitness sensors, and other wellness APIs for a connected user experience.
  • Absolutely not. We collaborate with whatever you're already using — CRM, wearables, analytics — and upgrade or replace only the bottlenecks.

Get a Free Consultation with Our Experts!

Simply fill out our contact form below, and we will reach out to you within 1 business day to schedule a free 1-hour consultation covering platform selection, budgeting, and project timelines.