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Nikolai Astreika

Nikolai Astreika

Marketing Director

Nick has over 10 years of marketing communications experience spanning across: marketing research and analytics, Public Relations, internet marketing and event-marketing. Nick holds an MBA from the Leon Kozminski University (Warsaw, Poland) and a MA in Political Science from the Belarusian State University (Minsk, Belarus).

Using Bi Tools to Get More from Your Data

Massive growth in an organization will inevitably result in two things: acquiring vast amounts of data and having to figure out what to do with it. This data could be invaluable for businesses. From planning big sales and advertising campaigns to staffing departments and retrieving information for accounting purposes, BI (Business Intelligence) processes can help...

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BI Solutions, How the IT Sector Responds to the Problems of Modern Management

Complex management systems are what distinguish modern tech businesses. The complexity of managerial interactions within organizations is increasing. This requires more efficiency and transparency for the decisions taken at multiple levels of management and across the organization. Management needs smart tools to link leadership’s goals and logic for decisions taken in the company. They also...

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