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How Salesforce analytics improves executive decision-making

What happens when organizations base decisions solely on what they’ve done in the past? Blockbuster happens. Instead of noticing a market trend towards digital and embracing it, they famously turned down Netflix’s offer to sell in its infancy. We all know which company is still around today. Making decisions based on past experience is all...

Creating a culture of quality assurance in software development

  What comes to mind when you think of quality assurance? Is it an activity that you can check off a list? If so, you’re in the majority. But, quality assurance (QA) needs to be more than that — it needs to be part of your company culture. Quality assurance can benefit digital products by...

Salesforce: Investing in an OOTB Platform and Making It Work for Your Business

Customers are the single most important asset of every business. Regardless of how good their product is, a business can’t survive without customers. But, customer relationships have gotten more complex with the rise of digital technology.  Today, companies with vast amounts of customer data, like Amazon and Google, are changing the nature of the company/client...

3 No-brainer Keys to Getting Started With Salesforce

Imagine for a moment that you were in the room with Steve Wozniak and Steve Jobs as they worked on the Apple I computer. At the time, it may not have looked like much, but would you have had the vision to see what it could become? I don’t have to explain what would have...

Custom Mobile Development with Flutter – What is This Emerging Technology?

Cross-platform development has needed a more efficient development framework for a while now. Wrapping native platform controls along with a little cross-platform abstraction or building apps as though they were websites to be viewed through a native app works, but both those methods take more work than they should. Streamlining the development process has to...

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