The vision was ambitious: create a connected fitness ecosystem that extends the in-club experience into every member’s daily life, uniting technology, personalization, and community to inspire healthier, happier living at scale.
By integrating real-time heart rate feedback, seamless class and service booking, personalized training plans, and on-demand digital content, we helped Planet Fitness deliver a mobile platform that feels less like an app and more like a trusted fitness companion.
The result is a next-generation fitness experience: accessible anywhere, deeply personal, and designed to strengthen the bond between members and the Planet Fitness brand, creating significant enterprise value.
With AI-powered coaching on the horizon, Planet Fitness and Coherent Solutions are setting a new standard for how digital innovation can transform not only fitness journeys, but entire communities.
At a glance
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Client: Planet Fitness is the one of the largest and fastest-growing fitness franchises in the U.S., with millions of members and hundreds of club locations.
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Industry: Health, fitness, and wellness
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Challenge: Build a unified, digital fitness experience that delivers live heart rate feedback, personalized content, and seamless service booking, while integrating fragmented systems and streamlining staff workflows.
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Solution: A mobile-enabled, multi-platform ecosystem that bridges in-club and at-home workouts, featuring real-time workout tracking, integrated class registration, e-commerce, CRM-driven personalization, and live/on-demand training content.
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Outcome: Achieved 150% growth in unique app installs (Apr–Nov 2020), +15% release velocity in first 6 months, and a Top 3 ranking in free Health & Fitness apps in the Apple App Store and Google Play.
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Coherent’s role: Partnered with Planet Fitness to deliver a unified digital fitness ecosystem that enhanced member engagement and accelerated product innovation.
Client overview
Planet Fitness is a nationally recognized health and wellness leader, one of the largest and fastest-growing fitness franchises in the United States. With a presence in hundreds of cities and millions of active members, their mission is simple yet powerful: to make fitness accessible, affordable, and enjoyable for everyone, regardless of experience level or lifestyle.
Built on the belief that fitness should be welcoming and inclusive, the brand has cultivated a loyal community by breaking down barriers to exercise with no judgment, no elitism, just supportive environments where anyone can pursue their health goals. Their clubs combine cutting-edge equipment, expert coaching, and an energetic atmosphere designed to motivate and inspire.
The challenge: From fragmented experience to seamless connection
Planet Fitness needed more than just an app: they needed a transformation partner who could unify fragmented systems, streamline staff workflows, and build a scalable platform. Coherent Solutions was engaged end-to-end: from mapping user frustrations, to architecting the technical backbone, to designing engaging user journeys.
But reality posed serious obstacles. The member experience was fragmented: registration, class booking, and ordering operated on separate platforms that didn’t communicate with each other. Staff were stuck managing tedious manual workflows, which impacted system scalability and flexibility, and as a result, growth. Without integration between CRM and e-commerce, personalized upselling was guesswork instead of a data-driven opportunity.
Our approach: Building the future step-by-step
Together with Planet Fitness, we ran workshops with members and staff, mapped frustrations into clear goals, and turned those into actionable product roadmaps. Our embedded team grew to 50+ Coherent specialists spanning mobile development, web, data, UX, QA, and DevOps, integrated directly with Planet Fitness’ leadership to co-own delivery. Through agile sprints, we continuously refined user flows, while also driving the complex back-end integrations that made a seamless experience possible.
The solution: Your personal fitness assistant, everywhere you go
New features and capabilities were enabled by Coherent Solutions’ work on system integrations, biometric data pipelines, and CRM-driven personalization. From heart rate monitoring to live content delivery, our teams ensured every feature was scalable, secure, and member-first.
The result was more than a fitness app. It was a digital fitness companion that:
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Gives members real-time heart rate feedback, turning workouts into interactive, data-driven experiences, improving loyalty and retention.
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Streamlines class registration and service ordering with effortless in-app flows, driving new revenue streams.
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Delivers access to live and on-demand content, empowering members to train on their own terms and encouraging stickiness with the Planet Fitness brand.
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Creates personalized training plans powered by member preferences and workout history.
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Enable smart CRM-driven recommendations to enhance engagement, growing revenue.
This made the mobile app a central part of how members plan, track, and stay engaged with their fitness goals on the go.
The impact: Transforming engagement and business outcomes
Through Coherent’s integration of fragmented systems, optimization of mobile performance, and agile delivery approach, Planet Fitness achieved:
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150% growth in unique mobile users in just seven months.
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A 15% increase in development velocity over its first six months, accelerating feature delivery and innovation.
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The category’s first-ever fitness app with live heart rate feedback, creating new levels of member motivation and satisfaction.
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Streamlined staff workflows, freeing up time to focus on member support instead of manual tasks.
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New revenue streams through data-driven upselling, fueled by personalized recommendations.
Most importantly, the platform laid the foundation for the next frontier of AI-driven personalization that will make workouts smarter, adaptive, and deeply engaging in real time.
What’s next: AI-driven personalization and advanced analytics
Together, Planet Fitness and Coherent Solutions are now shaping what’s next: AI-driven personalization and advanced analytics. Coherent’s role spans cloud-driven integrations, data engineering, and predictive modeling, ensuring that every workout adapts to members in real time.
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