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Cedar Electronics partnered with Coherent Solutions to transform its Drive Smarter app into a connected mobile platform. The result: a 99.8% crash-free user rate and industry-wide recognition.
Roofle, a U.S.-based home services company, launched as a consumer-facing web platform that simplified the roof-replacement process for homeowners. It delivered roof quotes in minutes using aerial and satellite imagery of residential properties and allowed users to follow the entire process from checkout to installation. Homeowners could compare material options, review pricing scenarios, and visualize their project before committing.
Building on that success, Roofle saw an opportunity to extend that same speed and transparency to contractors. This led to the creation of RoofQuote PRO™ — a solution that not only positioned Roofle for long-term industry leadership but also demonstrated how Digital Value Creation can support measurable business outcomes.
At a glance
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Client: Roofle Inc., a home services brand specializing in roofing
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Industry: Home services | Roofing | Technology
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Challenge: A slow, inconsistent quoting process; limited contractor tools; and lack of real-time data and analytics
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Solution: A scalable B2B platform with embeddable quoting tools, contractor dashboards, analytics, and lead management
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Outcome: 1,800+ contractors onboarded, 500+ projects underway, new revenue channels developed, and measurable improvements in quote speed and lead conversion
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Coherent’s role: End-to-end partner across roadmap definition, architecture, UX/UI design, development, QA, and AWS infrastructure support
Client overview
Roofle Inc. is a leading U.S. brand with expertise in roof installation, repair, and replacement. The company was founded by professionals with deep expertise in marketing, sales, production, and software engineering. They’re focused on transforming the home services industry through technology that simplifies operations and accelerates sales for both homeowners and contractors.
The challenge
While Roofle’s consumer product made it easy for homeowners to get instant quotes, the company realized there wasn’t a similar option in the market for roofing contractors. Many contractors faced significant hurdles in the quoting process— relying on manual quoting and site visits, which slowed sales and limited reach.
Contractors faced four persistent challenges:
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Generating leads in a competitive market
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Managing high labor costs from in-person quoting and support
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Maintaining price transparency across jobs and locations
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Tracking performance and sales consistency
The gap between homeowner expectations and contractor capabilities led to slow sales cycles, limited digital reach, and inconsistent customer experience. While Roofle’s consumer experience set a new standard for speed and clarity, the contractor workflows remained fragmented and manual.
The company recognized the need for a contractor-centric digital platform that automated quoting and delivered real-time customer insights to better manage leads and build jobs faster. The goal was not only speed, but consistency, aiming to bring the same clarity and detail-oriented experience that homeowners valued into the contractor workflow.
Our approach
Coherent Solutions partnered with Roofle to build on its consumer product and create a scalable contractor solution. From the start, the objective was clear: deliver a secure, innovative, and flexible product that created measurable value for users.
Key project stages:
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Studying contractor workflows to identify key pain points
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Designing a cloud-based AWS architecture for reliability and scale
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Creating an embeddable quoting widget for contractor websites
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Supporting integration with contractors’ existing websites for seamless adoption
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Adding contractor dashboards and reporting tools for sales tracking
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Maintaining close collaboration with Roofle stakeholders to align with changing business needs
The solution
The result was RoofQuote PRO™, a modern digital platform that transformed how contractors managed their businesses. The interface was designed to feel responsive and transparent, allowing contractors to showcase products and services, generate instant quotes on and offline, and customize the platform and widgets to reflect their unique brand and selling style.
The tool helped contractors reduce buyer hesitation during the quoting process and increase engagement at the point of decision. RoofQuote PRO™ also offered the clear pricing breakdowns and structured proposal formats companies needed to help build trust at the moment of quote delivery.
Core platform features:
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Instant, accurate estimates in under 40 seconds
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Embeddable widget for 24/7 quoting on contractor websites
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Real-time lead management and tracking tools
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White-label customization for branding and integration
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Built-in analytics and reporting for data-driven decisions
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Loan calculator and analytics for informed financial decisions
The platform replaced hours of manual effort with a single digital workflow, reducing contractors’ quoting processes from days to seconds, while laying the foundation for future AI-driven enhancements.
The impact
RoofQuote PRO™ delivered measurable results for Roofle and its partners. Since launching the platform, the company has seen the following results:
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1,800+ contractors onboarded
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New B2B revenue channels, with monthly, annual, and annual rollup subscription plans
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40-second average quote time, a 45x improvement from traditional quoting methods
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12% average conversion rate, a 6x improvement compared to typical conversion rates on home service landing pages
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40% close rate on product demos, with over 1,200 demos conducted
Beyond the metrics, RoofQuote PRO™ redefined how contractors generate and convert opportunities. What once required multiple manual steps over days now happens in seconds, increasing speed-to-revenue and improving sales predictability.
What’s next
Coherent Solutions continues to support Roofle’s ongoing product evolution, advancing its use of data and AI to deliver measurable digital value for Roofle, its contractor network, and homeowners alike.
