Contributing experts: 
Valeria Kirylchyk, Sr. UX Designer 
Katya Sevruk, Managing Director of The Norm and Head of Digital Experience at Coherent Solutions  

 

Millennials and Gen Z now drive much of today’s wellness spending, and their expectations are changing how fitness products are designed. Wellness is a priority for both generations, and they respond favorably to digital experiences that feel supportive and fit seamlessly into their daily lives. 

At The Norm, Coherent Solutions’ digital experience agency, human-first design guides how fitness experiences are created. It plays a key role in reducing the friction people often feel when moving between their physical and digital fitness experiences.

In a new piece from the Norm, “Designing the next generation of fitness experiences,” Coherent Solutions’ design and digital experience experts provide a deep dive into building meaningful fitness experiences for Zillennials.

Key points:

  • Zillennials expect fitness experiences to reflect their identity, offer emotional support, and fit with their routines.

  • Human-first design strengthens Zillennial engagement because it reduces friction and addresses “gymtimidation” during the early adoption phase.

  • Connected digital ecosystems outperform isolated features when they align data, content, and physical access.

The full article examines how Millennial and Gen Z expectations influence product decisions and shows how human-first design can help fitness brands deliver intuitive and supportive digital ecosystems that strengthen long-term engagement.

Read the entire piece from The Norm.