Coherent Solutions has worked with a number of start-ups, but few have garnered the quick publicity that Jingit has. Within a month of launching its first venture, a website at which viewers get paid to watch ads, the company was described as, ” . . . swinging for the fences,” by TECHdotMN and was also profiled in the Twin Cities’ Business Journal’s Innovation column and the Star Tribune Business whiteboard column.
As with many new ventures that receive “quick” recognition, Jingit had been quietly building its business model and web platform for over a year by the time it was recognized in the press. Coherent Solutions was with them shortly after conception, serving as their virtual development department from the U.S and Minsk. Using Amazon’s cloud tools for hosting and development, Jingit and Coherent are able to share everything easily and immediately.
According to Co-CEO and Founder Todd Rooke, Jingit is a, “payment and engagement platform” that, among other things, answers the online need for handling transactions of any size. Its first offering, jingit.com, is a great example. Targeted to 13-25 year-olds, users view online ads and fill out short surveys to earn cash. While individual transactions are minimal – five to fifty cents for a minute or two of time – these amounts are placed into users’ Jingit accounts for online music purchases, or into a Jingit Visa® Debit Card issued by U.S. Bank.
Coherent Solutions’ Michael Kittock, who is the Jingit Delivery Manager, noted that the debit cards appeal to young teens who see the cards not just as cash, but also as status symbols.
Need for speed — and flexibility
While incubating their idea for Jingit, Rooke and his Co-CEO and Founder, Joe Rogness, hired Dave Morehouse as VP of Engineering. Morehouse, in turn, called upon Coherent Solutions to get things started quickly. Having worked with Coherent at his previous employer, Morehouse was familiar and comfortable with Coherent.