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Hyper-focused brands. One standard.

Our specialized brands represent deep pockets of expertise within our firm, creating world-class outcomes.

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Concentrated focus. Shared infrastructure.

While each brand is aimed at specific domains, the shared infrastructure of a global firm provides the scale required to be effective.

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The-Norm-by-Coherent-Solutions
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AKTIV

Building modern, AI-enabled, connected digital ecosystems for leading fitness brands. We live what we build.

The Norm

Designing digital experiences that can be implemented. Extraordinary is our norm.

Catalyst

Transforming our business, delivery teams, and clients through the practical application of AI.

AKTIV is a specialized business unit within Coherent Solutions, hyper-focused on building modern, AI-enabled, connected digital ecosystems for fitness & wellness operators and equipment providers.

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Planet Fitness: Driving 150% engagement with connected digital experience
From data silos to smart systems: Transforming network operations for a global fitness operator
AKTIV

The Norm is our in-house UX design agency that supports product leaders in designing world-class digital experiences that turn users into fans.

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Spokn AI: Next-gen speech analytics tool for MaxContact
Transforming the contractor quoting process with RoofQuote PRO™
THE NORM

Catalyst is a dedicated team of AI experts embedded within Coherent, built to help clients implement AI at advanced levels and accelerate delivery across our AI-native Continuous Delivery Loop.

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Driving eyewear business success with virtual try-on AR app
Bringing AI-native engineering to a food delivery platform
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Not sure which specialized brand fits your needs?

Our global teams are interconnected to create a shared delivery platform. Connect with us, and we’ll align our capabilities with your outcomes.

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Relevant
Questions

A specialized brand or agency within a larger parent firm brings deeper, more focused expertise in one domain (like fitness tech or product design), which often means faster ramp-up and more relevant solutions. Many specialized firms operate under a larger parent company, giving clients boutique focus backed by enterprise-scale infrastructure.

An AI-native software engineering team builds AI into its core delivery process from the start, rather than bolting it onto existing workflows. This typically means faster development cycles, embedded AI expertise on every team, and continuous delivery loops that treat AI tooling as standard infrastructure, not an add-on.

Specialized brands let a company go deep in a specific industry or capability without diluting its main brand identity or trying to be all things to all clients. Clients get to work with true domain experts, while the parent company still supplies shared infrastructure, hiring, and scale behind the scenes.

Look for a partner who can move fast without sacrificing code quality, and who integrates smoothly with your existing teams and tools. Track record on similar projects, deep domain or industry expertise, transparent communication, and a clear delivery process matter more than headcount or price alone.