Digital Experience

Representing the user experience pillar of our Digital Value Creation framework, our UX/UI design services help you create exceptional experiences and interfaces that convert, engage, and differentiate​.

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The Norm is the digital experience agency within Coherent Solutions, working with product leaders at clients across industries to design user experiences that are backed by unparalleled global engineering expertise.

Extraordinary is our norm.
Ownership

Ownership

Talent and experience alone don’t guarantee outcomes. Our team works with you to own the outcome.

Purpose

Purpose

Design isn't here to impress, it's here to serve. Every decision should answer to a real purpose; help someone do something, solve a user need, or support a business goal.

Launch

Launch

Launching is our standard. Design that doesn’t reach production is just an expensive exercise. We work closely with our engineers to think beyond the screen.

Digital Experience Capabilities

We design user experiences competitors can’t replicate to turn users into fans.​

User Research & Discovery

Our user research services transform assumptions into validated direction, helping you prioritize features that matter and reduce risk before development.

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UX/UI Visual Design​

We design intuitive, multimodal, and high-performance interfaces that convert users into brand loyalists. Grounded in behavioral data, every screen is built to minimize friction and accelerate adoption.​

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Usability Testing & Optimization

We turn continuous testing into a competitive advantage by combining analytics, user feedback, and predictive modeling to identify friction points early, run rapid experiments, and iterate toward seamless experiences.​

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Design Systems & Component Libraries​

We architect reusable systems that unite design and code into a single, production-ready, accessible, version-controlled framework, enabling faster delivery and consistent experiences.​

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Additional Capabilities

Explore these additional capability pillars from our Digital Value Creation framework.

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We work with you to build AI-enabled products and platforms that turn emerging tech into a competitive advantage.​

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Our global data engineering, business intelligence, and analytics practice builds scalable systems that enable decisions to be made while opportunities still exist.​

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With thousands of engineers worldwide, our stable software delivery practices lead to faster time-to-market, infrastructure resiliency, and smoother releases.​

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AI x Ideation FastTrack

Partner with our team to Mock'n'Roll through your concepts, get instant feedback, and inform refinements by leveraging our product design expertise, Claude Code, and our Coherent Design System (CDS) before investing resources in full-scale development.

AI-enabled delivery approach, backed by industry expertise

Our capabilities are delivered by a global team of experts with significant depth across industry domains.

Our approach

Our approach

Our delivery operating model embeds AI-native engineering practices into our unique Continuous Delivery Loop​​.

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Industry expertise

Industry expertise

We blend your industry context with our technical mastery to achieve aspirational outcomes that create value and address your unique challenges.

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Case Studies

Featured Case _RoofQuote PRO Building the ultimate AI-powered roofing solution
Retail, Consumer & Hospitality Services

RoofQuote PRO: Building the ultimate AI-powered roofing solution

Designing a modern digital platform that transformed how roofing contractors managed their businesses.
40
Seconds to finished quote
1,800+
Contractors onboarded
40%
Close rate on product demos

Ready to design a digital experience your users will love?

Connect with our UX/UI designers to start designing a product that works in the real world.

Relevant
Questions

The Norm is a global digital experience design agency brand that contains the user experience design practice of Coherent Solutions, not a wholly separate entity.

UX design covers the overall structure, flow, and logic of how a user accomplishes a task; the experience as a whole. UI design is the visual and interactive layer on top of that structure: buttons, typography, spacing, and how it all looks and feels.

Internal opinions are shaped by proximity to the product, not by how unfamiliar users actually behave. Research replaces assumptions with evidence, which reduces the risk of investing engineering time in features users don't actually need or understand.

AI tools now let teams generate and test interactive prototypes in hours instead of weeks, compressing the feedback loop between an idea and real user reaction. This shifts more decisions earlier, before expensive development work begins, rather than validating them after launch.

Using AI for production accelerates output, like generating layouts, variations, or assets faster. Using it to inform decisions means feeding it real behavioral or research data to surface patterns a designer might miss, which changes what gets built, not just how fast.

Visual polish addresses aesthetics, but conversion depends on clarity, trust signals, and how well the flow matches user intent at each step. A beautiful interface can still create friction if it doesn't answer the user's actual question at the right moment.