Coherent Solutions partnered with a leading U.S. fitness and wellness brand to modernize its enterprise technology. By consolidating siloed systems, upgrading content and API platforms, and optimizing infrastructure, we helped the client cut more than $400K in annual IT costs and accelerate delivery of new digital services. These improvements simplified day-to-day operations and created a strong foundation for AI-driven personalization and long-term digital growth.
At a glance
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Industry: Fitness and wellness
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Challenge: Consolidate siloed systems, modernize web infrastructure, and reduce IT costs
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Solution: Enterprise modernization with AEM redesign, API migration, system consolidation, and infrastructure optimization
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Outcome: $400K+ annual savings, improved scalability, faster time to market, and a resilient enterprise platform
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Coherent’s role: Long-term partner since 2014, adapting team size to client needs and budgets while consistently delivering digital value across enterprise systems.
Client overview
A leading U.S. fitness and wellness company with a national network of premium health clubs and a growing portfolio of digital offerings. The brand is known for combining high-end facilities with expert-led fitness, nutrition, and lifestyle programming to support long-term member well-being.
The challenge: Modernizing operations for scale
As digital engagement grew, the client’s internal systems strained under fragmentation and cost. Key platforms had evolved in silos, making them expensive to maintain and difficult to scale. Content management was slow and inconsistent, APIs were outdated and fragmented, and the infrastructure spend was spiraling beyond sustainable levels.
Fragmented workflows hindered staff productivity, delayed delivery of new digital fitness services, and made it nearly impossible to get a single, reliable view of member data. For a company competing in a fast-moving fitness landscape, these shortcomings carried real business risk: higher churn, slower innovation, and vulnerability to competitors with more agile digital operations.
To remain competitive and prepare for long-term growth, the client needed more than incremental fixes. They required a full-scale enterprise modernization — one that would unify systems, cut waste, and establish a resilient digital backbone capable of supporting new revenue channels and future innovations like AI-driven personalization.
Our approach: System modernization and optimization
Coherent Solutions assembled a long-term, cross-functional team to partner with the client’s IT and business leaders on a staged modernization program. With hard-to-find .NET expertise and a delivery team averaging four years of tenure, we provided the continuity and institutional knowledge needed to tackle foundational change without disrupting daily operations.
Our approach emphasized modernization that balanced short-term savings with long-term scalability. Key initiatives included:
Redesigning global websites and mobile templates through AEM, with additional pro bono support during COVID closures
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Migrating APIs from MuleSoft to Spring Boot (Java) to improve scalability
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Consolidating internal workflows for registration, scheduling, and content delivery
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Centralizing data systems to improve reporting and decision-making
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Optimizing infrastructure to save over $400K annually
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Modernizing mobile apps by moving from Xamarin to native
Through this phased but comprehensive approach, Coherent helped the client transition from a patchwork of legacy systems to a modern, integrated enterprise platform. The result was a resilient digital backbone designed not only to save costs, but also to accelerate innovation and support future growth initiatives.
The solution: A scalable enterprise backbone
These modernization efforts created a streamlined, enterprise-wide digital backbone that supports both day-to-day operations and long-term strategic growth.
Key elements of the solution included:
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An integrated AEM ecosystem powering marketing and content delivery, giving the brand a flexible and scalable way to manage digital experiences
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Simplified operational systems that consolidated redundant tools, improving staff productivity and ensuring members interacted with a more consistent, reliable experience.
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A unified data architecture that enables reliable analytics and strategic insight
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Optimized infrastructure that reduced recurring costs by over $400K annually while improving resilience, performance, and scalability.
Taken together, these upgrades did more than cut costs. They gave the client a durable enterprise platform that could adapt to shifting member expectations, support nationwide scale, and accelerate delivery of new digital fitness products. The result was not only operational efficiency, but a stronger foundation for innovation and revenue growth.
The impact: Efficiency, resilience, and savings
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$400K+ annual cost reduction through infrastructure optimization
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Improved scalability with modern APIs and native apps
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Resilience during disruption with continued AEM support through COVID
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Simplified operations with consolidated, more usable systems
What’s next: Preparing for AI-driven services
The streamlined enterprise systems now serve as the foundation for AI-powered personalization and advanced digital services, ensuring scalable growth across the client’s nationwide network.
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