Through our contributions in mobile services, enterprise architecture, and data analytics, we’ve helped the brand deliver consistent experiences, accelerate releases, and drive smarter operations across its global network. These efforts laid the foundation for a long-term partnership that continues to evolve as the franchise scales.
At a glance
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Industry: Fitness & Wellness
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Challenge: Adapt and scale digital products to support global growth while maintaining consistency and local relevance.
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Solution: Embedded delivery teams supported development across mobile apps, franchisee and coach-facing tools, and enterprise architecture, while enhancing data processing and reporting to enable faster club operations and member engagement insights.
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Outcome: Consistent digital experiences across 5,000+ locations, faster release cycles, improved efficiency, and global scalability.
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Coherent’s role: Long-term partner since 2014, providing embedded development teams across multiple functions.
Client overview
Operating more than 5,000 clubs in dozens of countries, the company serves millions of members with a mission to make fitness accessible — anytime, anywhere. The brand’s focus on convenience and community has fueled its global expansion, while its commitment to a consistent member experience continues to define its success.
The challenge: Scaling for global growth
As the brand’s global footprint expanded, its digital products had to evolve quickly. Member apps, franchisee tools, and coach-facing systems all needed to scale without losing the local touch that defined the brand. The challenge was keeping pace with growth, ensuring consistent quality across geographies, and adapting features to meet changing expectations.
Our approach: Hands-on teams, long-term partnership
The partnership began with a small, cross-functional web team, working hands-on and embedded with the client to deliver specific product components. Over time, this approach evolved into a 40+ person delivery group spanning mobile, web, backend, data, QA, and DevOps — all focused on execution excellence and scalable delivery.
The solution: Building for consistency and speed
We worked with the client to develop an integrated digital ecosystem that:
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Delivered mobile apps for Android and iOS members with core services and new features.
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Rolled out continuous updates for franchisee-facing tools, including learning platform integration and advanced reporting.
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Upgraded business-wide architecture for stability and performance.
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Accelerated data processing and reporting to give leadership timely, actionable insights.
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Streamlined registration, scheduling, and communication workflows into a unified experience.
Together, these efforts produced a connected, consistent experience for members and gave the brand the agility to launch new features faster, expand into new regions, and scale functionality globally with greater efficiency.
The impact: Growth-ready digital experiences
The platform enabled:
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Consistent, high-quality digital experiences across thousands of locations all over the world.
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Operational efficiency through automated workflows.
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Faster innovation cycles using agile, cross-functional teams.
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More informed decisions through improved visibility into operational data.
The result was a scalable, intelligent digital fitness platform capable of supporting the brand’s global reach while maintaining the personal, community-focused experience members expect.
What’s next: The future is personalized (and mobile-first)
With the technical foundation in place, the next phase focuses on AI-powered personalization, advanced analytics, and enhanced mobile-first services. The goal: keep members connected, motivated, and supported — no matter where their fitness journey takes them.
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