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Coherent Solutions partnered with a leading U.S. fitness and wellness brand to design its first connected mobile app and expand it into a unified digital ecosystem. By integrating fitness devices, CRM personalization, and in-app services, we helped transform how members engage both in the gym and remotely. The result is a top 50 global fitness app with almost 200K+ reviews, a 4.8 rating, and new revenue streams through digital sales and personalized experiences.
At a glance
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Industry: Fitness and wellness
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Challenge: Launch a connected mobile app to unify fragmented digital services and create new revenue channels
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Solution: Multi-feature mobile platform with class registration, VO₂ Max integration, coaching, café ordering, and e-commerce personalization
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Outcome: Top 50 global fitness app with almost 200K+ reviews and a 4.8 rating; new revenue streams; improved retention and engagement
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Coherent’s role: Long-term partner since 2014, adapting team size to client needs and budgets while consistently delivering digital value across enterprise systems.
Client overview
A leading U.S. fitness and wellness company with a national network of premium health clubs and a growing portfolio of digital offerings. The brand is known for combining high-end facilities with expert-led fitness, nutrition, and lifestyle programming to support long-term member well-being.
The challenge: Create a seamless member experience
The client faced a pressing challenge: Member interactions were scattered across scheduling tools, coaching apps, and in-club systems. This fragmentation meant members couldn’t register for classes, track progress, or make purchases in one place - creating friction that eroded engagement and limited upselling opportunities.
The lack of integration made it difficult for staff to deliver consistent service, while siloed data limited the brand’s ability to personalize experiences or understand member behavior. These inefficiencies not only frustrated members but also constrained the company’s ability to launch new digital offerings at speed.
Meanwhile, the competitive landscape was shifting quickly and the client risked losing market share and falling behind in a space where digital touchpoints increasingly drive retention and revenue.
Their vision was clear: Create a connected, mobile-first experience that could bridge in-club and remote engagement, strengthen retention, and open new revenue channels.
Our approach: From proof-of-concept to full ecosystem
Coherent Solutions started with a proof-of-concept for mobile coaching, which allowed both teams to validate adoption potential before scaling. Once the concept proved successful, we delivered the brand’s first heart rate–connected app - an innovation that set a new standard for member engagement.
From there, Coherent's role expanded into a multidisciplinary team that operated as an extension of the client’s digital arm. UX expertise was central: our team designed intuitive experiences that made complex training data accessible and actionable for members. Over the years, we led successive waves of innovation, from integrating VO₂ Max testing and advanced coaching, to enabling e-commerce, membership management, and CRM-driven personalization.
This phased approach helped the client evolve from a standalone app into a unified digital ecosystem - ensuring each new capability delivered measurable value without disrupting existing operations.
The solution: A personalized member platform
The engagement evolved into a comprehensive digital ecosystem that unified previously siloed services and gave members a single, seamless way to manage their fitness journey. The result was a mobile platform that delivers real-time, personalized fitness experiences while opening new revenue opportunities.
Key capabilities included:
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Real-time feedback through heart rate connected devices
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Convenient scheduling and registration for members and guests
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Integrated coaching with advanced testing and training plans
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In-app purchasing for services, food, and fitness products
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Personalized recommendations powered by CRM data
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Flexible membership management with sales-assist tools and tier-based monetization
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Concept testing for wellness programs
Along with streamlining engagement and opening new revenue opportunities, the custom fitness platform better positioned the brand to compete - and lead - in a market where digital experiences are increasingly the cornerstone of member loyalty.
The impact: More engagement, more revenue
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Top 50 global fitness platform with nearly 200K+ reviews and a 4.8 rating
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Expanded revenue streams through digital sales and upsells
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Improved retention with coaching, training, and digital content accessible anywhere
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First-of-its-kind connected coaching powered by VO₂ Max testing
What’s next: Smarter personalization through AI
The next evolution focuses on AI-powered personalization, using behavioral insights and fitness history to deliver adaptive training plans and smarter product recommendations.
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