Planet Fitness-Case Study-Fitness App

About The Client

At Coherent we pride ourselves on building industry-specific mobile apps that deliver the business outcomes you require. We are skilled at the full lifecycle of mobile development. We can create, integrate, and leverage features in your applications and enterprise architectures to amplify business results.

Project Overview

Planet Fitness needed our help in increasing speed to market of new mobile features. They aimed to release the second major version of the Clients mobile application in 2020 while also maintaining the current release and providing support.

Approach

A dedicated UX/UI Designer was allocated as part of Planet Fitness core design and marketing team in 2020. The collaboration started from defining key personas, their needs, values and goals, and moved to designing user flows, building interactive prototypes and UI library.

Solutions

The major challenge was to propose UX flows taking into account needs of about 19 user roles with regional differences for an application with 6.3M unique userbase:

Key UX flows definition in close collaboration with PF design team
Design System development, Figma transfer
Multi-platform UX Design (iOS, Android)
Integration with fitness trackers (Fitbit, Garmin, Apple Watch)

Results

150% Increase in unique mobile application installs between April to November 2020 — making the mobile channel the driving strategy in 2020, extending the customer base and revenue
15% Increase in release velocity in first 6 month of engagement in 2020 — the increased velocity enabled the Client to deliver all the critical functionality for 2020
Rated in top 3 for iOS and Android in the health and fitness category for free fitness apps

Coherent Solutions delivered exactly what we needed.
Coherent Solutions delivered exactly what we needed. About 95% of the time, they delivered when indicated. They are the best outsourcing firm I’ve ever used.

Paul

CEO, Former VP Systems & Controls

Coherent Solutions are committed to building high-quality solutions.
Coherent Solutions’ team takes pride in what they do; they’re committed to building high-quality solutions. I have full confidence in their abilities, and I’ve come to appreciate their support and commitment to us.

Chris

VP Digital & Data, Fitness Franchise

Coherent Solutions's team with their strategic mindset
We also needed a team that could bring a strategic mindset to the development process.

Jame

CEO, Athletic Intelligence Measures LLC

They were able to get the job done just as we needed.
The most compelling metric was their ability to rapidly engage a growing number of customers while maintaining their ability to meet their needs. While that is a soft metric, they were able to get the job done just as we needed.