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Amify: Improving marketing decision-making with digital product engineering

Platform & Cloud Digital Experience Retail, Consumer & Hospitality
Amify ecommerce case study Amify ecommerce case study

Business Challenge

Amify, an e-commerce optimization company, faced the pressing need to enhance their technology offerings by strengthening their infrastructure and developing a custom digital solution within a challenging three-month timeline.

 

ecommerce software solution case study

Solution

As part of our solution, Coherent assembled a highly skilled cross-functional team. Within a remarkably short timeframe of three months, our team accomplished the following:

  • We laid the foundation for the application by establishing the initial architecture. Additionally, we set up automated infrastructure configuration to streamline the deployment process and ensure scalability and efficiency.

  • Our team seamlessly integrated the application with authorized providers, enabling users to leverage popular Single Sign-On (SSO) services such as Google and Microsoft.

  • We successfully implemented essential login/logout functional to enable secure user access. Moreover, we created an administrative user interface for efficient user management.

  • To ensure optimal digital product development and delivery, we helped establish effective Dev, UI/UX, QA, and DevOps procedures and tools. These procedures and tools streamlined the development lifecycle, enhanced collaboration, and ensured high-quality deliverables.

ecommerce platform development case study

1.

Aggressive timeline, fully custom solution

2.

Automated infrastructure configuration for scalability

3.

Embedded multi-service authentication models

Results

Coherent Solutions not only met all the application development and data-related requirements but also went the extra mile by creating a prototype solution. This innovative solution provided Amify’s clients with a comprehensive understanding of their items, enabling them to make informed decisions to optimize their marketing strategies and refine their products for better performance and customer satisfaction.