On June 16, 2026, Coherent Solutions joined VASA Fitness at the ATN Innovation Summit in New York City.
The summit brought together operators, investors, technology leaders, wellness brands, and industry journalists to discuss where fitness and wellness are heading next. Together with VASA Chief Operating Officer Chris Griebe and Chief Technology Officer Ryan Hawk, we discussed how digital strategy is changing the fitness business.
VASA is building a more connected fitness experience that brings together coaching, content, member data, and technology. Recently, the company invested in a personal training app that connects certified coaching with AI-supported programming, 3D movement analysis, InBody body composition insights, progress tracking, and trainer-prescribed workouts. That helps members stay connected to their goals between in-person sessions.
This is the kind of digital value creation Coherent Solutions believes in: technology that supports real business outcomes, improves customer experience, and gives companies stronger ways to grow.
During the ATN Innovation Summit discussion, we explored several themes shaping the future of fitness:
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How fitness brands can connect physical clubs, digital tools, and human coaching into one member experience.
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Why personalization now matters in high-value, low-price fitness models.
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How content can support retention, motivation, and long-term member relationships.
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Where data can help operators understand member needs without making the experience feel cold or over-engineered.
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How digital platforms can help fitness brands scale smarter while keeping the experience personal.
This conversation supports our vision that ecosystems will shape the next phase of fitness. In other words, the market will be led by companies that connect the dots between member goals, trainer insight, operational data, content, and technology. This is how fitness brands will create real digital value.
Read more about how Vasa Fitness overhauled its digital strategy.
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