User experience design services that turn users into fans

The Norm, our in-house digital experience agency, provides UX/UI design services that combine research-backed decisions with visual craft to create products users actually want to use.

UX/UI challenges we help you solve

1 Avoid interfaces that look good but don't convert

Design that performs, not just presents

Our UX design services build on behavioral data and usability testing, so interfaces reduce friction and drive measurable outcomes.

2 Validate fast without months of polish

Test before you build

We help you validate assumptions through rapid prototyping, saving high-fidelity screens, so you have something to show investors, stakeholders, or early users soon.

3 Improve design-to-development handoffs

Designs that engineers can build fast

Our UX/UI design and development services produce specs and components that engineers can implement, cutting rework between design and code.

4 Solve UX debt that's outpacing growth

Find and fix what's costing you users

When churn spikes at a specific step, onboarding drags, or support volume climbs for things that should be self-serve, we find the cause and fix it.

How we approach UX design

Research-informed decisions Research-informed decisions

Every design choice traces back to user research and behavioral data, so decisions hold up once a product reaches the people using it.

One design language One design language

We build on shared UX/UI design systems and component libraries to keep your product visually and functionally consistent as it scales.

Design paired with engineering Design paired with engineering

As a UI/UX design team backed by thousands of engineers, we design with technical feasibility in mind from the first sketch.

Iteration built in Iteration built in

We test and refine designs continuously with users, catching usability issues early and often before launch.

Choose your starting point

Ideation Sprint (2 wks)

Result: UX concept + MVP foundation

MVP Design (3-4 wks)

Result: Tested interactive prototype

UX Strategy (2-3 wks)

Result: Growth & engagement strategy

Product Design (6-8 wks)

Result: Full UX/UI for a new product

UX Redesign (3-4 wks)

Result: Audit + improve existing UX

Design Flex

Result: UX design capacity on demand

Related Services

Explore these additional services from our Digital Experience capability pillar, delivered by our in-house digital agency, The Norm.

Our user research services transform assumptions into validated direction, helping you prioritize features that matter and reduce risk before development.

arrow-forward Explore User Research

We turn continuous testing into a competitive advantage by combining analytics, user feedback, and predictive modeling to identify friction points early, run rapid experiments, and iterate toward seamless experiences.​

arrow-forward Explore Usability Testing

We architect reusable systems that unite design and code into a single, production-ready, accessible, version-controlled framework, enabling faster delivery and consistent experiences.​

arrow-forward Explore Design Systems

Built to pivot without losing velocity

We understand that in a high-growth business, pivots are inevitable. We’re built to absorb the impact and keep you moving forward.
arrow-forward Partner with us

norm-lrg-logo

The Norm is the digital experience agency within Coherent Solutions, working with product leaders at clients across industries to design user experiences that are backed by unparalleled global engineering expertise.

Extraordinary is our norm.

Case Studies

Planet Fitness: Creating a world-class digital member experience
Fitness & Wellness

Planet Fitness: Creating a world-class digital member experience

Coherent Solutions became an embedded partner with Planet Fitness, working side-by-side with their product and IT leaders to translate their ‘Judgement Free Zone’ ethos into a connected digital fitness experience.
Top 3
in the health and fitness category for free fitness apps
150%
growth in unique mobile app users
15%
increase in development velocity

Drop us a line to meet our UX/UI designers

Full component docs, interaction specs, dev handoff call. If you need the build, we have ~2,000 engineers one conversation away.

Relevant
Questions

UX design shapes the structure, flow, and logic behind how a user accomplishes a task. UI design is the visual and interactive layer built on top of that structure, like typography, spacing, and how each screen actually looks and feels.

A wireframe lays out structure and layout without visual detail. A mockup adds visual design on top of that structure but isn't interactive. A prototype simulates real interaction, letting users click through flows before any code is written.

A UX design sprint compresses ideation and validation into a short, focused timeframe to test a concept quickly. A full product design engagement covers the complete UX/UI for a new product, including deeper research, iteration, and design system work.

A prototype lets users react to the core idea and flow before time is spent polishing details that might not survive testing. Validating early catches structural problems while they're still cheap to fix, rather than after a design is fully built out.

A UX audit typically takes a few weeks and evaluates an existing product against usability best practices and real user behavior. The output is a clear set of findings and prioritized recommendations, not just a list of subjective opinions on what looks outdated.

Friction often comes from incomplete specs, missing edge cases, or inconsistent components that don't map cleanly to code. Structured handoff, using shared design systems and detailed specs, reduces back-and-forth between designers and engineers.